![]() If you spend a week at an AirBnB up in New Hampshire, you should be able to dial up your favorite shows. The recently launched Paramount+ has, buried in its terms and conditions, language stating that subscribers "must not permit use of your account by anyone other than members of your household." Of course, "household" is a bendable word. ![]() HBO's reads "we do not encourage password sharing outside of that household." There is a wide gap between a lack of encouragement and prohibition. The AP story quotes Disney's former CEO Bob Iger from the Disney+ launch, saying "we expect families to be able to consume it - four live streams at a time," but suggesting that they have "tools to monitor" when password sharing gets overzealous.Īs Consumer Reports notes, the terms of service can be frustratingly vague. The days of sending a quick text to a friend to watch that one thing that's trending are likely to come to an end.Ĭomplications arise, however, with family members sharing a plan, which many streamers encourage in their marketing. It is estimated that 56 percent of online adults aged 18- to 29 are engaged in some kind of password swap or sharing. Costs are rising in the arms race to retain subscribers, like Amazon throwing down $465 million on a single season of Lord of the Rings, and many of the big streamers, despite their cultural footprint, have yet to pass their break even threshold. With "several billion" dollars at play because of password sharing, the streaming industry is now at the "not if, but when" stage of clamping down, according to analysts. ![]() While Netflix and Disney+ both announced recent $1 monthly increases in fees, streamers are now faced with, to put it bluntly, figuring out a way to get more dough without pushing too hard. ![]() Perhaps you thought it was a checkmate against Netflix worthy of Beth Harmon herself? Why spend on a monthly if someone slipped you their password, and even built you a little "who's watching" icon? But as the Associated Press reported on Friday, streaming services that have long accepted this loss of potential revenue may soon cease looking the other way. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |